When Andrea, the owner of Sunbeam Preservation Works, approached us, she had a clear vision: she wanted to take her business to the next level. Formerly known as Andrea Lee Mason Floral Preservation, she realized that in order to scale and grow, she needed to step back from being the sole identity of the brand. Through consulting sessions with Bloom, Andrea reaffirmed her decision to rename and redesign her business, setting the stage for expansion while maintaining her personal connection to her work.
A Name That Reflects Purpose
After exploring various directions, Andrea landed on "Sunbeam Preservation Works"—a name that beautifully encapsulates both the joy her work brings and the light that God brings into her life. This shift allowed her to create a brand that felt bigger than just one person, making space for future growth while still retaining the warmth and personal touch her clients love.
Crafting a Brand That Feels Like a Sunset
Andrea had a strong aesthetic vision for her branding. She was drawn to elements of the sun—whether in the form of rays, a sunset, or warm light. She curated an inspiration board filled with sunset hues: pastel reds, oranges, yellows, and soft sky blues. We took this vision and translated it into a brand identity that feels like a glowing evening sky—warm, inviting, and full of life.
Photography That Captures the Art
Once Andrea’s branding was complete, we worked with her to develop a photoshoot that reflected her work and artistic process. Documenting her craft in her studio, we captured the delicate beauty of her floral preservation pieces in a way that felt authentic and elevated. These images became the foundation for her marketing materials, website, and social media presence.
A Website Built for Growth & Customer Experience
With her branding and photography in place, the next step was creating a website that not only showcased her work but also streamlined the customer experience. Andrea was spending a lot of time answering the same questions from potential clients, so we designed a website solution that would do the heavy lifting for her.
-
Infographics & Visual Guides: We incorporated visual elements that clearly outlined her preservation process, making it easy for customers to understand how to work with her.
-
Seamless Navigation: The website was structured for intuitive flow, ensuring that visitors could easily explore the variety of preservation services she offers.
-
Dynamic Elements: To bring a sense of movement and excitement, we added subtle animations that enhanced user engagement.
-
E-Commerce Integration: A shoppable section was added to the site, allowing customers to purchase customizable items directly, making it easier than ever to work with Sunbeam Floral Preservation.
-
Next-Level Visual Impact: The newly captured photography played a crucial role in elevating Andrea's website, giving it a polished and professional aesthetic that truly reflects the artistry of her work. High-quality images of her floral preservation pieces not only made her site more visually compelling but also instilled greater confidence in potential clients.
Expanding Reach Through Strategic Marketing
Beyond the brand and website, we helped Andrea develop a marketing strategy to better reach her ideal customers. We created a social media plan that highlighted her work, inspiration, and the unique artistry behind floral preservation. We also explored new platforms, helping her establish a presence on wedding-focused websites like The Knot to expand her audience and attract more engaged couples looking for meaningful keepsakes.
A Brand Poised for the Future
By rebranding to Sunbeam Preservation Works and implementing strategic changes, Andrea has positioned her business for long-term success. With a strong brand identity, a website that works for her, and a marketing strategy designed for growth, she can now focus on what she loves—creating timeless floral keepsakes while scaling her company with confidence.
Want to give your business a Bloom makeover?
