When Kristen Runvik came to Bloom, she had a clear vision—her brand needed to feel soft and earthy, yet still have a punchy, bold personality. She wanted something that felt cozy, textured, and inviting but also fun, funky, and vibrant. A lover of florals, vintage aesthetics, and strong graphic elements, Kristen was drawn to the idea of a brand that blended the organic with the artistic—something that felt grounded in nature yet had a playful, dynamic energy.
A Brand Rooted in Nature & Creativity
To bring her vision to life, we created a brand identity that perfectly balanced vintage charm with modern vibrancy. Her color palette features a mix of bold yet earthy hues—green, orange, pink, and blue—giving her brand warmth and energy while staying rooted in nature. To complement these colors, we designed hand-drawn floral graphics, adding a personal, artistic touch that reflects both her creativity and her deep connection to plants.
We also provided her with multiple logo options, allowing her flexibility across different platforms while keeping her branding cohesive. Every element—down to the textures and font choices—was designed to feel like an extension of Kristen herself: thoughtful, lively, and deeply inspired by the natural world.
A Website That Feels Like Home
Kristen needed her website to be more than just a portfolio—it had to be a seamless home for everything she does. We optimized her site to house her personal blog, showcase her skincare line, and support her upcoming online shop, ensuring that each section flowed naturally and felt inviting.
To tie everything together, we incorporated her new brand photography—a stunning blend of minimalist styling with vintage floral elements. With a white backdrop, simple denim-and-blouse outfits, and bold botanical accents, her photos strike the perfect balance between clean and creative, modern and nostalgic.
Beyond aesthetics, we focused on streamlining user experience—making information collection easier, ensuring smooth navigation, and optimizing her site for growth. Whether visitors are reading her blog, exploring her skincare products, or learning about her journey, they’re met with a site that feels just as thoughtful and intentional as the work she creates.
A Brand as Dynamic as Kristen
Through bold, vintage-inspired visuals, hand-drawn floral motifs, and a website built for both beauty and function, we helped Kristen bring her vision to life. Now, her brand isn’t just a reflection of her work—it’s a seamless extension of who she is: an herbalist, adventurer, and maker of plant-based beauty.
Kristen’s brand is proof that you don’t have to choose between earthy and vibrant, soft and strong, artistic and functional—you can have it all. And that’s exactly what we built for her.
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