When Amy and Ryan, the Rhode Island-based husband and wife duo behind Coral Anchor Apparel, reached out to us, they were ready for a refresh. Their business—designing and hand-printing nautical and humor-inspired apparel—had built a loyal following, but they wanted to elevate their brand to attract larger opportunities, including wholesale accounts. That’s where we came in.
This wasn’t just a website update or a social media revamp; it was a full-scale transformation. We worked with Coral Anchor Apparel on redesigning their branding, refining their digital presence, and crafting a new social media strategy—all aimed at positioning them for growth.
Branding: A Coastal Identity, Refined
From the start, it was clear that Amy and Ryan’s love for the sea was the heart of their brand. Coral Anchor is a reflection of the salty air, the waves crashing against the Rhode Island coastline, and the good times spent by the shore. Their apparel—crafted with high-quality, cozy fabrics and bold, hand-printed graphics—deserved branding that truly captured that essence.
We took inspiration from their signature anchor design and coastal themes to create an elevated, thoughtful branding suite. This new identity wasn’t just for their website; it extended across their lookbook, tags, and marketing materials. The result? A fresh, cohesive brand that embodies both the fun and the timeless appeal of coastal living.
Photography: Capturing the Brand’s Spirit
A strong brand needs strong visuals, so before diving into website development, we prioritized professional photography. We conducted two separate photoshoots to ensure every aspect of Coral Anchor’s brand was captured in the best possible way.
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Product Photography: We completed a seamless product shoot, ensuring that all images were polished and optimized for digital use, including their website and lookbook. These clean, high-quality images helped create a cohesive and professional shopping experience.
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Lifestyle Photography: To bring Coral Anchor’s brand story to life, we headed to South County, RI, for a location-based lifestyle shoot. This setting allowed us to capture authentic, engaging imagery that would be used across their website, social media, and lookbook, further reinforcing their coastal identity.
Wholesale Consultation: Expanding Market Reach
To help Coral Anchor expand into wholesale, we provided a comprehensive wholesale consultation. This included recommending key wholesale accounts, identifying relevant trade shows, and offering strategies to maximize their market presence. Additionally, we created a professional lookbook featuring their new product and lifestyle photos, designed to tell their brand story to potential buyers in a compelling way. This lookbook serves as a crucial tool in presenting Coral Anchor’s refined identity to retailers looking for high-quality, coastal-inspired apparel.
Website: A Seamless Shopping Experience
With a refined brand identity and fresh photography in place, we turned our attention to Coral Anchor’s Shopify website. Our main objectives were to ensure:
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A seamless and intuitive shopping experience
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Strong, recognizable branding throughout
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Optimized SEO and fast-loading pages
To reinforce Coral Anchor’s personality, we wove their playful product taglines—like “Shuck Yeah” and “Holy Ship”—into the site’s copy. Every detail, from the layout to the messaging, was designed to make shopping on their site feel like an extension of their brand: fun, easy, and distinctly coastal.
The Result? A Business Ready to Scale
By the end of this project, Coral Anchor Apparel had not only a new look but also a stronger foundation for growth. Their refined branding, professional photography, and optimized digital presence set them up to confidently pursue wholesale opportunities while continuing to engage their loyal customer base.
For us, this was more than a redesign—it was about helping a passionate small business take the next step. And we can’t wait to see where Amy and Ryan take Coral Anchor next.
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